Are You Stuck When It Comes To Marketing Your Business?
Marketing your business is a full-time job. You need more than just time to do it, you also need people you can rely on. Panola County Publishing makes marketing easy by providing print ads in our magazine that will help you grow your business in Panola County and the surrounding areas. Every door direct mailing of Panola Crossroads to its readers has proven effective since the publication’s creation twelve years ago. Join our team for engaging and trendy content creation and beautiful graphic design delivered into the hands of your target audience. By promoting your business with high-end content delivered right to your customer, marketing your business becomes our job. That gives you more time to greet all your new customers as they walk through your front door.
4 Reasons Your Business Needs Crossroads Magazine in the Digital Age
As a business owner navigating a world consumed by digital media, you may think that print media is a marketing strategy of the past. However, there are endless opportunities to attract, engage, and delight your target audience through print.
Print marketing uses physically printed media to advertise your services, reach local customers, and attract more business. Print media is an important marketing tool to consider alongside your digital media strategy.
At Panola County Publishing, we create, design, and market print media, so let’s look at 4 reasons your business needs print marketing in the digital age.
Increases Visibility
Print marketing increases your brand visibility to your target audience. As you know, digital media can accomplish this as well, but the problem is that you’re competing with hundreds, if not thousands, of other businesses for visibility within the digital space.
When you utilize print marketing, you’re able to communicate your brand message directly to your customers by creating targeted advertisements that they can physically interact with rather than simply scroll past.
Credibility & Trustworthiness
A National Survey found that 86% of consumers say authenticity is a key factor when determining which brand to support, and a research project conducted by INMA states that 82% of consumers trust print ads compared to social media ads sitting at a mere 43%.
Print marketing is so effective at building credibility, trustworthiness, and authenticity because it eliminates any privacy concerns that people often experience with digital marketing while also providing something tangible for the person to engage with. Additional studies have shown that customers not only trust print advertisements more but are more likely to remember the content and support the business as a result.
Increases Engagement Time
With digital marketing, you need to capture a client’s attention immediately or risk losing their interest and their business. Print marketing can increase this engagement time by approximately 300%.
Print marketing strategy is just as important as having a strong digital media presence? You can increase how long customers will engage with your material, which bolsters your opportunity to convert them into loyal, lifelong customers.
Generates Local Interest
When working with digital media, targeting local audiences to generate more business can be challenging since the content is accessible to all. With print marketing, you decide where the advertisements end up—in other words, you deliver it directly into the hands of your target audience.
When you’re able to bring your products, services, and offerings directly to your prospective clients, it helps generate local interest, which is a significant part of many businesses’ success, particularly small businesses.
Plus, buying locally has recently grown in popularity with consumers shopping locally as a way to strengthen the area’s economy. By having a printed ad in Crossroads magazine, you can be one of the businesses benefiting from part of this consumer economy.